Eunice Asantewaa Ankomah
Team Lead, Corporate Communications & Branding at Ghana Interbank Payment and Settlement Systems Limited
Eunice Asantewaa Ankomah is an Experienced Corporate and Marketing Communications professional, a CIPR Accredited PR practitioner, and a Certified Digital Finance practitioner, with over 12 years professional experience; ten (10) of which have been in the financial technology industry; working for a National Payments Systems Infrastructure Provider as Team Lead for Corporate & Marketing Communications. In her current role, she is responsible for all the company’s PR and Marketing Communications strategies. Over the years she has spearheaded and devised marketing communication and PR campaigns that breaks down the complexities of electronic payment services for easy comprehension by the general banking public. She has lead the development and implementation of go-to-market strategies for Ghana’s Universal QR Code, Mobile Money Interoperability, Ghana’s Instant Pay Solution, Ghana’s bank-wide mobile wallet solution among others. She has supported the continuous development of communication strategies for the education of beneficiaries of Government Social Intervention programs. She has extensive knowledge in devising public education materials and marketing strategies for effective communication purposes. She is also a Digital Finance Consultant.